Green or stain or Black, what you can learn from changing paint.
Should it be dark green, a walnut stain or black? Who would think in the big picture that it really matters? In our current world of moving offices at Nxtbook, we are going through these decisions on...
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It’s Probably Time to Figure Out Your Mobile Strategy
There are a lot of interesting graphs and insights in this article at the Atlantic, but for my money, here’s the big one: Essentially, what you’re seeing is that the amount of money spent on print is...
View ArticleWhat Comes After the Brand Audit
Recently, we talked about the Brand Audit and how savvy marketers can use them to find out who they are. It’s a vital step of the branding process but most people are eager for what comes next;...
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Why Valuing Creativity is Vital to Every Business
The word “creativity” is so overused in marketing and website content, it has become a “non-word,” or a word that has lost all power of meaning. Using “creativity” in all its forms is now an expected...
View ArticleIntroducing the Lunch-N-Learn Culture Series
We love culture at Nxtbook. It shapes who we are, how we work, and the environment we experience everyday. We believe culture plays a vital role in every organization and that’s why we created the...
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